Novia finds a new way with Thump
Thump adds to its considerable financial services experience with new entrant organisation Novia. As we discovered the word Novia actually means ‘new way’ in Latin and seems appropriate for the operational methodology of this organisation which utilises new technology as an integral part of its deliverables– so the slash graphic ties in well and the fact that it is not blue further enhances the competitive differentiation. The positioning line may seem self evident but the simplest ideas are. Job well done boys - fancy doing a another form - Not

No comments:
Post a Comment